These days, the structure of a marketing team is becoming more complex as more channels of advertising emerge. Now, in order to have a fully functioning team that has any chance of achieving tangible results, you need a PR person, a social media person, product and branding manager, an SEO person, a content creator, designers, analysts, and so on and so forth. The greater reach you wish to accomplish, the more complex your team is going to be.


When you have so many people doing different jobs but nonetheless working on the same projects and need to be in sync, things can get hard to manage.


There are, however, a couple of things you can do in particular areas of team organization that could bring you a bit closer to easier and smoother management process. We’ll also show you how to make use of a time tracker for work and other tools to make this even more painless and effective.


Determining the Goal and Making a Plan


A marketing team isn’t that different from other professions when it comes to the first step of handling a project. Before you attempt to do anything at all, you need to define the ultimate goal of your project and plan the process in detail.


Defining the goal should be done in clear terms and it needs to be SMART (specific, measurable, attainable, relevant and time-bound). For example, saying that ‘attracting more customers’ is your ultimate goal won’t get your marketing team very far. You don’t know what you need to do and there’s no way for you to know whether you’ve even achieved your goal.


Instead, try something like this: Our goal is to increase visits to our website through search engines by 20% by the end of next month. When you have a specific and measurable objective like this, it’s easier to delegate tasks to different members which will get you closer to fulfilling your goal. Plus, the assignment has a final due date, so you have an opportunity to analyze your project and determine whether it was successful or not and what could have been improved.


With a properly set goal, it’s going to be much easier to break the project down into specific tasks and decide what each team member needs to do, as well as how to organize and plan the entire process.


Make Use of the Tools


Sure, the advances in technology created more complexity in the marketing industry, but this phenomenon also brought a ton of tools to make your job as a team manager a lot easier. So let’s take a look at some of the most useful digital tools that you should definitely keep at hand.


First of all, you need a project management tool, like Trello or Asana. This will give you a much needed overview of everyone’s tasks and all your employees can know exactly what needs to be done next.


Then, you should equip your marketing team with collaboration tools. This includes team communication platforms like Slack, but also file sharing tools and document collaboration apps such as G Suite. A marketing campaign consists of a lot of overlapping between different roles and very often more than one expert needs to work on a single task. For example, a text for social media needs to be written by copywriter, edited by an SEO, a designer needs to provide an accompanying image, and then it needs to go online. In order to make this process easy, collaboration tools are necessary.


And last but not least, you should get yourself a time tracker for work. This simple tool will enable you to oversee what everyone is doing and make adjustments so that you can increase your team’s productivity. It’s also going to complement your project management tool by adding accountability and data insights to the existing organization.


Build an Appropriate Culture


According to a survey, the majority of marketing leaders (52%) claim that they would like a more data-driven culture within their team, but the same number of them also pointed to more creative thinking. These seem like two completely opposite things, but in marketing more than anywhere else, they’re quite complementary.


A creative and explorative culture can be accomplished by being open-minded, giving everyone a voice, having frequent brainstorming sessions and generally encouraging everyone to contribute ideas and insights. Most advertising specialists are naturally creative, you just need to nurture this quality.


As for the data-driven side of the culture, a time tracker for work can help you a lot. Give your advertising agency time tracking software and you get a lot of hard data in return. You’ll know when your employees are productive, how long it takes for certain tasks, how much your team tends to use one software or another, etc. This will give you a chance to analyze your team’s performance and optimize your workload accordingly.


Timing is Everything


Because a marketing project has so many elements, everything needs to be timed to perfection. That’s why you can end up wasting a lot of time if your team isn’t organized properly. For instance, your PR has prepared everything for the outreach, but they’re waiting on the content to be finished. Or your social media specialist is ready for the next batch of posts, but they first need to wait for an analyst to provide them with the targets.


Again, this is something that a time tracker for work can help you a lot with. If you see that the content department is still using Word or Google Docs, while the PR has been browsing Amazon for the last two hours, maybe it’s time to give the PR another task or give the content writer some assistance.


Over time, when you get the hang of using an agency time tracking software, you’ll see that you’re going to be able to organize the whole project so that everyone is in perfect sync and very little time is wasted.


Conclusion


Managing a complex marketing team doesn’t have to be a struggle or an impossible task. If you approach each project with a goal-oriented and data-driven attitude, nothing will be difficult. And, of course, you can always use the tools such as time tracker for work to make your life even easier.


Workpuls Teramind ActivTrak Hubstaff DeskTime Time Doctor RescueTime Kickidler Veriato Work Examiner
OVERVIEW
Price $6/user/month $6/user/month $7.20/user/month $7/user/month $7/user/month $9.99/user/month $6/user/month $9.99/user/month $150/licence/year $60/licence (lifetime)
Free trial 7 days 7 days No 14 days 14 days 14 days 30 days 7 days Yes 30 days
Ease of use Very easy Difficult Very easy Easy Easy Very easy Very easy Very easy Very difficult Easy
TRACKING METHODS
Unlimited (tracker working 24/7)
Fixed (defined working hours)
Automatic (when computer is connected to a specified network)
Manual (start/stop)
Project based (track time only on projects)
GENERAL MONITORING FEATURES
Stealth mode
App and website usage
Real-time monitoring
Offline time tracking
Attendance
Activity levels
Keylogger
Geolocation
Remote desktop control
Website/activity blocking
SCREENSHOTS AND RECORDING
Screenshots
Screenshots on demand
Screen recording
PRODUCTIVITY FEATURES
Productivity trends
Websites and apps labeling
Category labeling
Productivity alerts
ADVANCED SECURITY FEATURES
User behavior analytics
Data loss prevention
Advanced file and web monitoring
REPORTING
Productivity reports
Team reports
Timelines
Email reports
Access management
PLATFORMS
Web
Mac desktop app
Windows desktop app
Linux desktop app
Mobile app iOS, Android iOS, Android iOS, Android iOS, Android iOS, Android Android
Browser extension Chrome Chrome Chrome
Other Citrix, VMware Chrome OS
OTHER
Support Phone, email, online Phone, email, online Phone, email, online Email, online Phone, email, online, in-person Online Phone, email, online Email, online, Viber, Whatsapp Phone, email, online, support ticket Phone, email, online
Knowledge base
Video tutorials
Integrations comming soon
API
Deployment cloud, on-premise cloud, on-premise, AWS, Azure cloud cloud cloud cloud cloud on-premise cloud, on-premise on-premise
Kronos Humanity Timeclockplus Tsheets Wheniwork Deputy Replicon Jibble EbilityTimeTracker OnTheClock
OVERVIEW
Price (per month)Available upon requestFrom $2 per userAvailable upon requestFrom $6.40 per user + $16Free for up to 75 usersFrom $2.50 per userBasic plan: $30 for 5 users + $5 per additional userFrom $1.50 per employeeFrom $4 per user + $8From $2.20 per user
Free trial30 days14 daysYes14 days14 days14 days30 days
Ease of useDifficultEasyDifficultVery easyEasyEasyDifficultVery easyEasyEasy
FEATURES
Timecard management
Scheduling
Shift Trading
Timesheets
Break time management
Real-time tracking
PTO Management
Payroll
Invoicing
Client billing
GPS tracking
Clock out reminders
Alerts
Manual time
PUNCH-IN METHODS
Web app
Mobile app
Time clock device
Time clock kiosk
Facial recognition
Fingerprint scanning
Geofencing
Group punch-in
REPORTING
Visual reports
Email reports
Time rounding
MANAGEMENT
Permissions
Manager approvals
Add time for others
Integrations
PLATFORMS
Web
Android app
iOS app
Mac desktop app
Windows desktop app
Linux desktop app
OTHER
SupportPhone and onlinePhone and onlinePhone, chat and onlinePhone and chatEmail and onlineChat and phonePhone, email, chat and onlinePhone and onlinePhone, email, chat and onlinePhone and online
Knowledge base
Video tutorials
Community forum
API
Workpuls Hubstaff Toggl TimeDoctor Harvest TimeCamp Timely Everhour Tick TMetric
OVERVIEW
Price (per month) $6 per user $5.83 per user $9 per user $9.99 per user $10.80 per user $5.25 per user $99 for 5 users $7 per user $19 for 10 projects $5 per user
Free trial 7 days 14 days 30 days 14 days 30 days Yes 14 days 14 days 30 days 30 days
Ease of use Very easy Difficult Difficult Very easy Easy Very easy Easy Difficult Very easy Difficult
TIME TRACKING METHODS
Manual
Start/stop buttons
Automatic time mapping
IN-DEPTH TASK AND PROJECT ANALYSIS
Screenshots
App and website usage
Activity levels coming soon
Real-time tracking
TASK AND PROJECT MANAGEMENT
Project adding
Project templates
Project status
Task assignment
Task priorities
Budgeting coming soon
Mark billable/non-billable hours
Payroll calculation
Invoicing
ALERTS
Idle time reminders
Deadline alerts coming soon
Budget alerts coming soon
REPORTING
Client login
Productivity analysis
Email reports coming soon
PLATFORMS
Web
Mac desktop app
Windows desktop app
Linux desktop app coming soon
iOS app Beta
Android app
Browser extension Chrome Chrome, Firefox Chrome Chrome Chrome, Firefox Chrome Chrome, Firefox, Opera, Edge
OTHER
Support Phone and online Email and online Email and online Online Online, email and phone Email, online and support ticket Email and chat Email and chat Email Chat
Knowledge base
Video tutorials
Integrations coming soon
API
On-premise hosting

Ready to Take Full Control Of Your Workplace?

Try the simplest solution today…

Try Now For Free